Hyperbola’s Journey with Us

Hyperbola is India’s first DIY digital platform for corporate investments in Mutual funds. The platform empowers small and medium-sized businesses to take control of their financial future. Hyperbola approached us to design an intuitive, user-friendly experience that aligns with their vision and brand identity.

From Vision to Execution: 
How We Helped

Hyperbola, a Mutual Fund (MF) distribution platform, aimed to redesign its incomplete landing page to enhance user engagement while maintaining its brand ident

Objectives

1. 1. Retain Hyperbola’s brand kit (colors, typography, logo).
   2. Use minimal illustrations for a clean look.
   3. Highlight platform features effectively.
   4. Introduce a unique and interactive design element.

Key Enhancements
Circular Video Section

• • Interactive circular video showcases how the platform works.
  • Hovering over segments reveals steps or features, guiding users intuitively.

Feature Showcase

• • Clean sections display key functionalities using concise text and minimal icons.

Comparison Section

• • A visual comparison table highlights Hyperbola’s unique value.
  • Bold text and color accents emphasize key differences.

Additional Features

• • Responsive Design: Optimized for all devices.
  • CTA Buttons: Strategically placed for user actions.
  • User Path Visualization: Simplifies the onboarding process.

Why Hyperbola Trusted Us with Their Vision

At FP Labs, we specialize in solving content marketing challenges for technology and finance brands. 

Why? 

Because we’re perfectly positioned at the intersection of research, quality, and consistency.

We don’t just dive in blindly, first, we take the time to truly understand the brand’s needs. Every single detail matters to us. Then, we hit the market, studying competitors and the industry inside out.

Before creating anything, we set clear short-term and long-term goals. We make sure to not leave things to chance and conduct regular checks and feedback sessions because we believe in measuring and iterating to make things better. In short, our work isn’t based on luck; it’s built on precision and strategy.

That’s why Hyperbola chose us.

Our Purpose Behind This Collaboration

We’re doing this to help Hyperbola Build trust with their audience, and establish a strong visual identity that aligns with their mission of empowering financial decisions.

This project allows us to showcase our expertise in designing intuitive, user-centric platforms for the fintech space. It’s an opportunity to build a long-term relationship with a pioneering brand like Hyperbola while reinforcing our reputation for delivering impactful solutions that blend strategy, creativity, and measurable results.

Our Approach

Planning and Execution

1. 1. Research:
      We studied Hyperbola’s audience, business owners, and analyzed their challenges with existing investment platforms.
   2. Wireframes and Prototypes:
      Low-fidelity wireframes were created to map user flows. After feedback, high-fidelity prototypes were built for testing.
   3. User Testing:
      Feedback from real users helped us fine-tune the design to ensure clarity and ease of use.

Design Strategy

1. 1. Logo and Visual Identity:
      The logo combined the letter “H” with bull and bear symbols, representing market ups and downs. A gradient of blue and green was used to evoke trust and growth, while black and white added sophistication.

      

   2. Typography:
      Muli and Open Sans fonts were chosen for their modern, clean, and professional appearance, ensuring easy readability.

   3. UX Approach:
      The platform’s design prioritised simplicity, with easy navigation and clear layouts to make tools and information accessible.

Challenges

The main challenge was translating Hyperbola’s complex financial goals into a user-friendly interface and deciding a proper colour and shades which suit the brand. We overcame this by testing designs with actual users and iterating based on their feedback.

Conclusion

Our work helped Hyperbola establish itself as a trustworthy, user-friendly platform for corporate investments. The design combines functionality with a strong visual identity, ensuring Hyperbola’s success in the competitive fintech space.

Want to transform your platform like Hyperbola? Let’s collaborate!